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Facebook Competitions/Contests

Facebook Competitions/Contests

Welcome back. It’s another new week and it is another edition of this wonderful tabloid. I know you have not been missing the action here, that’s why I do all I can to keep the stage alive. Let’s see how you can create a viral effect on your page’s post through Facebook competition and contests.

Facebook competition is one of the ways to grow your Facebook page because they often get huge amount of engagements. The reason a competition is a great idea is because they give people some incentives to engage with your posts. The more people that engage with your posts, the more their friends will likely see your posts so you can create that viral effect and get more people to interact with your post.

Here is an example on how to set up a competition. Now if you are running a restaurant, you can put up something like “Win a FREE dinner at soso and so restaurant. To enter, simply like and comment. Tag a friend or colleague you can have the dinner with. Winners will be announced Friday 20th March, 2020 just before dinner time – 17:59. Goodluck everyone.”

To get people’s attention, you can run a simple animation or use a clean photo of the dish you intend to serve to the winner/winners. The key thing here is that part of the conditions will make them take action on the post i.e. “simply like & comment”.

Now you really have to be careful of what you put up in terms of entering when setting up a competition on a Facebook page. To highlight this, you can Google “Facebook guidelines” or check facebook.com/page-gauidelines.php then search for competition. The guidelines and the rules on how to set up a competition is right there.

The key rule here is “Personal timelines and Friends connections must not be used to administer promotions (e.g. share on your timeline to enter” or “share on your friend’s timeline to get additional entries” and tag your friends to this post to enter”). These are not permitted. That’s why I only said above, ‘like and comment” and ‘tag a friend or colleague’ as an entry option.

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Now understand, even though there are these rules, a lot of pages are still breaking them without any repercussions. My point however is that if you want to stay safe, don’t make sharing a point of entry for your competition.

Note that competitions are what you use to create those viral effects and you will be using friends to send your message. When they share the message, it will get to one or two friends and this will make your post really go viral. Competitions are really powerful so go ahead and use Facebook competition to grow your own page or use it for a client or company’s page. Next week

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